Marketing Plan Phase Two Paper - 1166 Words

Running head: MARKETING PLAN: PHASE II PAPER Marketing Plan: Phase II Paper MKT 421 This paper will provide in detail researched information regarding marketing plan as it relates to the Mammography Cup. Ideas and information consists of the segmentation criteria, target market, organization buyers and consumers, factors that influence purchasing decisions, and the current competition. The company Gentle Life is in the market of a pain free product that will make life easier for those people whom are in need of breast examinations. The company will present product to Konica Minolta Imaging, which is one of the leading imaging digital companies in America. The equipment for mammograms designs have remained the same.†¦show more content†¦If an unusually form of lump forms around the breast area, that issue/need becomes a problem which needs to be solved. To solve the problem or take advantage of the opportunity, the consumer/ patient seeks information regarding potential problem from specialist who then can assist with evaluating alternative. The goal is to find the best response to the problem or opportunity. Eventually, the consumer reaches a decision and completes the transaction/ service. Later, the consumer/ patient evaluate the experience by making a decision to continue with treatment. Feelings about the experience serve as feedback that will influence both interpersonal and personal factors. Gentle Life organization may even offer free breast exams to allow people to believe safe with our product and get a better understanding of how it is used. To compete with others industry, for our new product we must first know our competitor and the current industry technique by mapping the competitor’s landscape then act as a customer who mean putting themselves inside of their minds. Be knowledgeable about your business. Know all the loop-holes, hire outside consultants who are familiar with the marketing mix. Utilize the four P’s, price, place, promotion, and product. By having a sound foundation of the products, price and quality features of various companies’ chance of success will be beneficial to Gentle Life organization. On theShow MoreRelatedMarketing Plan-Phase Ii1481 Words   |  6 PagesMarketing Plan: Phase II - ATamp;T MKT/421 March 12, 2012 Sheryl Joyner Marketing Plan: Phase II - ATamp;T The global economic change has influenced the buying behavior of people around the world. Understanding and meeting the needs of the customer better than the competition is the most important aspect of marketing. For a company like ATamp;T to achieve this goal, it must first identify its target market. The best way to define the target market is through segmentation. 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