Marketing Plan Phase Two Paper - 1166 Words

Running head: MARKETING PLAN: PHASE II PAPER Marketing Plan: Phase II Paper MKT 421 This paper will provide in detail researched information regarding marketing plan as it relates to the Mammography Cup. Ideas and information consists of the segmentation criteria, target market, organization buyers and consumers, factors that influence purchasing decisions, and the current competition. The company Gentle Life is in the market of a pain free product that will make life easier for those people whom are in need of breast examinations. The company will present product to Konica Minolta Imaging, which is one of the leading imaging digital companies in America. The equipment for mammograms designs have remained the same.†¦show more content†¦If an unusually form of lump forms around the breast area, that issue/need becomes a problem which needs to be solved. To solve the problem or take advantage of the opportunity, the consumer/ patient seeks information regarding potential problem from specialist who then can assist with evaluating alternative. The goal is to find the best response to the problem or opportunity. Eventually, the consumer reaches a decision and completes the transaction/ service. Later, the consumer/ patient evaluate the experience by making a decision to continue with treatment. Feelings about the experience serve as feedback that will influence both interpersonal and personal factors. Gentle Life organization may even offer free breast exams to allow people to believe safe with our product and get a better understanding of how it is used. To compete with others industry, for our new product we must first know our competitor and the current industry technique by mapping the competitor’s landscape then act as a customer who mean putting themselves inside of their minds. Be knowledgeable about your business. Know all the loop-holes, hire outside consultants who are familiar with the marketing mix. Utilize the four P’s, price, place, promotion, and product. By having a sound foundation of the products, price and quality features of various companies’ chance of success will be beneficial to Gentle Life organization. On theShow MoreRelatedMarketing Plan-Phase Ii1481 Words   |  6 PagesMarketing Plan: Phase II - ATamp;T MKT/421 March 12, 2012 Sheryl Joyner Marketing Plan: Phase II - ATamp;T The global economic change has influenced the buying behavior of people around the world. Understanding and meeting the needs of the customer better than the competition is the most important aspect of marketing. For a company like ATamp;T to achieve this goal, it must first identify its target market. The best way to define the target market is through segmentation. This paper willRead MoreSyllabus Mkt 4212286 Words   |  10 PagesBusiness MKT/421 Version 12 Marketing Copyright  © 2011, 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies FacultyRead MoreDMotes SWOT And Strategy Evaluation Paper1090 Words   |  5 Pagesï » ¿ SWOT and Strategy Evaluation Paper Del-Leda Y. 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Classical Imagery in Shakespeares Much Ado About Nothing...

Classical Imagery in Shakespeares Much Ado About Nothing The romance of history has lured many of the worlds greatest authors to search for their subject matter in the pages of time. William Shakespeare serves as a unfailing embodiment of the emotion of days past; yet he also turned to those before him. The comedy Much Ado About Nothing is a poignant love story, riddled with stunning imagery and allusion. An examination of the development of certain characters, the imagery and allusion, diction, and structure illustrate that the author wrote in a style heavily influenced by the classical movement of Ancient Greece and Rome. The classical thread strengthens the tapestry which is Much Ado About Nothing. The play is staged in the†¦show more content†¦The play was written in 1598 during the reign of Elizabeth I of England. The following statement certainly rings true of William Shakespeare: English authors in the sixteenth and seventeenth centuries made extensive use of classical mythology, in drama and narrative poems, as ornaments in lyric poetry, and by means of mythological allusion in prose and verse works.1 The mythology of Ancient Greece and Rome appears in the characterization, imagery, allusion, and theme of this play. The references to the classical period are both bold and subtle as Shakespeare weaves them into the work. The opening scene immediately sets the stage as well as introduces the characters and their relationships, thus allowing the playwright to ply his stylistic trade. Shakespeare uses a subtle ploy: the setting of the scene is Italy, which was the very heart of the classical world. Messina seems to exist as a peaceful town, nestled in nature. The pastoral setting is characteristic of the Renaissance movement which itself was a return to the classical glorification of nature. As the play unravels, it becomes evident that many conventions were selected due to their specifically classical undertones. The beginning is reminiscent of the epic genre: the first scene starts in medias res with the announcement of Don Pedros triumph in battle. The epic style is characterised as possessing a hero of great national or even cosmic importance, a setting ample in scale,Show MoreRelatedKenneth Branaghs Much Ado About Nothing Essay1588 Words   |  7 PagesThe scene opens in the beautiful hills of Tuscany, Italy. Lying about on the slopes of grass are the humble townsfolk basking in the sunshine as a soft voice introduces; â€Å"Sigh no more ladies, sigh no more.† This dreamlike setting is the opening scene of the major motion picture Much Ado About Nothing as envisioned by film director Kenneth Branagh. A far cry from its Shakespearean origins, Branagh’s Much Ado has a look and feel all of its own. This film seeks to capture its audience with visual majestyRead MoreHumours of Two Characters in Much Ado About Nothing Essay1215 Words   |  5 PagesCompare the Dramatisations of Benedick and Don John in Much Ado About Nothing; looking closely at the way they speak and the ways they interact with other characters In Shakespeare’s era character traits were often represented by humours. Benedick is predominantly influenced by the sanguine humour which gives rise to his friendly, happy, optimistic and generous nature. Don John [henceforth John], however, is portrayed as an introspective, solitary and vengeful character due to the melancholic humourRead More Movie Essays - Narrative Holes in Films of Shakespeares Plays2130 Words   |  9 PagesNarrative Holes in Films of Shakespeares Plays My subject in this essay in playtexts and in films of those playtexts. Drama offers the storyteller a simple choice about how to communicate each element of the story to the audience: show it, or have a character describe it. Often in drama narration is used because an event cannot be shown, but occasionally telling is used when showing is perfectly possible and Shakespeare uses this device self-consciously to draw attention to the mediumRead MoreFeminist Theory Applied to Hamlet2809 Words   |  12 PagesRepresenting Ophelia: Women, Madness, and the Responsibilities of Feminist Criticism Elaine Showalter Though she is neglected in criticism, Ophelia is probably the most frequently illustrated and cited of Shakespeare’s heroines. Her visibility as a subject in literature, popular culture, and painting, from Redon who paints her drowning, to Bob Dylan, who places her on Desolation Row, to Cannon Mills, which has named a flowery sheet pattern after her, is in inverse re lation to her invisibility in

Alcoholism and Drug Abuse Essay Example For Students

Alcoholism and Drug Abuse Essay A drug is a chemical that interacts with other substances to alter or change something. In the United States, drugs are a major part of everyday life. Whenever you have a cup of coffee, drink tea, or flavor something with condiments such as sugar or salt, you are using drugs. In some instances they may be used for positive effects ( aspirin or prescription pain killers in moderation to cure a headache or other sickness). However, sometimes people abuse drugs (alcohol or painkillers) or make use of illegal ones (marijuana, cocaine, ecstasy, LSD, mushrooms, heroin, etc). This negative use of drugs poses a great threat in American society. If you have ever thought over the question of why people use drugs, you would realize that the question is not as simple as it may appear. To answer this question objectively, you need to consider how the body and mind work together. The simple act of daily living creates countless demands on ourselves both emotionally and physically. Stresses we encounter determine the demands on which we place on our mind and body. To free themselves of this stress, some people chose recreational drugs to put them in another frame of mind. The body, in most instances, craves a minute amount of the chemical to balance its desires; however, the mind says, If a little is good, a lot is better. Others chose drugs as substitutions for self-confidence, solutions to problems, relaxation, freedoms from anxiety, self-esteem, and satisfying feelings. Whatever the incentives may be, it is apparent that all of the reasons why people chose to do drugs have to do with changing how they feel; they are about avoiding boredom or solitude, or feeling significant, part of a group, tranquil, or good. Unfortunately, people dont usually realize that drugs are not solutions to their problems. Drugs are roses, they may look attractive, but they have sharp thorns. Associated with substance abuse are many risks. These dangers include: 1. risks to personal safety (i.e. possibility of death or injury by overdose, accident, or violence) 2. damage to health (i.e. brain damage, liver malfunction, mental problems, etc.) 3. legal consequences (i.e. chance of incarceration, fines, or criminal record) 4. destructive behavior (i. e. harm to self, family, and/or friends) The previous risks can provoke loss of total control which can be driven by physical factors, psychological factors, or both. Physical reliance is when the body requires the chemical to function normally; psychological dependence is when a person relies on the substance to provide good feelings. This is not just a casual craving; its a powerful compulsion. When a person becomes dependant on a particular drug, they may cause chaos, not only for themselves, but the people around them as well. The may start acting irresponsibly causing financial problems or social difficulties. They may become less credible due to broken promises and deceit. They may lie, steal, or use any other means possible to obtain the drugs they are using. They may feel shame and guilt from constant failure in striving to restrict their drug intake. Ironically however, he or she will typically insist that they are fine and nothing is wrong. These people are subconsciously in denial of their addiction and their abuse of the substance will steadily escalate unless they are helped. Two commonly used drugs in the United States are alcohol and marijuana (cannabis). Alcohol, although not commonly seen as a drug because of its religious and social purposes, has provoked serious problems in modern society. Statistics show that one in twenty drinkers in the US have an alcohol dependency problem. An estimated ten million Americans are considered to be alcoholics (75% of which are male and 25% of which are female). In addition, over one hundred thousand people die each year of alcohol related problems. Alcoholism is a chronic disease, which is often progressive and fatal. Some symptoms a person may show illustrating an alcohol related problem consist of: 1. .ub5384f29e30b37edf697f6f6e9be4c54 , .ub5384f29e30b37edf697f6f6e9be4c54 .postImageUrl , .ub5384f29e30b37edf697f6f6e9be4c54 .centered-text-area { min-height: 80px; position: relative; } .ub5384f29e30b37edf697f6f6e9be4c54 , .ub5384f29e30b37edf697f6f6e9be4c54:hover , .ub5384f29e30b37edf697f6f6e9be4c54:visited , .ub5384f29e30b37edf697f6f6e9be4c54:active { border:0!important; } .ub5384f29e30b37edf697f6f6e9be4c54 .clearfix:after { content: ""; display: table; clear: both; } .ub5384f29e30b37edf697f6f6e9be4c54 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub5384f29e30b37edf697f6f6e9be4c54:active , .ub5384f29e30b37edf697f6f6e9be4c54:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub5384f29e30b37edf697f6f6e9be4c54 .centered-text-area { width: 100%; position: relative ; } .ub5384f29e30b37edf697f6f6e9be4c54 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub5384f29e30b37edf697f6f6e9be4c54 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub5384f29e30b37edf697f6f6e9be4c54 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub5384f29e30b37edf697f6f6e9be4c54:hover .ctaButton { background-color: #34495E!important; } .ub5384f29e30b37edf697f6f6e9be4c54 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub5384f29e30b37edf697f6f6e9be4c54 .ub5384f29e30b37edf697f6f6e9be4c54-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub5384f29e30b37edf697f6f6e9be4c54:after { content: ""; display: block; clear: both; } READ: Judaism Modernization In America Essay closet drinking (drinking alone or in privacy) 2. not remembering discussions or obligations 3. making a ritual of having drinks at particular times and becoming agitated when this ritual is disturbed or questioned 4. losing interest in once pleasurable pastimes; .

Wagner Act Essays - Labour Relations, United States Labor Law

Wagner Act Wagner Act What was the need for the Wagner Act? Before the WA, rights of workers were protected by the National Industry Recovery Act of 1933. In 1935, the Supreme Court declared the NIRA unconstitutional. By doing so, workers lost their rights to join unions of their choice and to bargain collectively. In 1935 the unemployment rate was over 21% and more than 50% lived in poverty as we measure it today. Large employers were said to have immense control over their workers who had at best, one single place to work. Those workers were paid less than their economic contribution measured by their productivity. Before the WA, the federal government had refrained from supporting collective bargaining over wages and working conditions and from facilitating growth of trade unions. This new law marked a significant reversal of this attitude. American Federation of Labor and CIO took advantage of governmental encouragement by carrying out nationwide organizational campaigns. What was the Wagner Act of 1935? The Wagner Act was sponsored by Senator Robert f. Wagner, from New York. Passed in July 1935 with firm support from Franklin D. Roosevelt. The act is more commonly known as the National Labor Relations Act. Some say the NLRA is the single most important piece of labor legislation enacted in the 20th century in the United States. The law governs the labor-management relations of business firms engaged in interstate commerce. The general objective is to guarantee employees the ?right to self-organization, to form, join, or assist labor organizations, to bargain collectively through representatives of their own choosing, and to engage in concerted activities for the purpose of collective bargaining or other mutual aid and protection? -New Deal legislation designed to protect workers' right to unionization -implements the national labor policy of assuring free choice and encouraging collective bargaining as a means of maintaining industrial peace -Primary law governing relations between unions and employers in the private sector -Established the federal government as the regulator and ultimate arbitrator of labor relations. It set up a permanent, three member National Labor Relations Board with the power to protect the right of most workers(except agricultural,airlines, railroads, and government) to organize unions of their own choosing and to encourage collective bargaining. -gave NLRB power to order elections whereby workers could choose which union they wanted to represent them. -recognized employee rights to collective bargaining,to associate as a group about hours, wages, and working conditions -guaranteed the right of workers to form unions by majority vote and bargain as a unified group -allows employees of certain companies to pick which union or person will negotiate for them -employees may request the NLRB to figure out an election between workers to choose a representative -prohibits employees from interfering with union effort to bring them into unions. -specifies unfair labor practices for employers -requires employers to bargain in good faith over mandatory issues -employers have the right to negotiate with representatives elected by the workers -prohibited anti-union tactics used by employers -employers said Wagner act gave employees too much power--argued it only allowed unions to force a business to hire only union members(which is a closed shop) -prohibited employers from refusing to bargain with any such union that had been certified by the NLRB as being the choice of a majority of employees -Prohibited employers from engaging in such unfair labor practices such as setting up a company union (formation of company-dominated unions) and fire or discriminate against workers who organized or joined unions. National Labor Relations Board... What is it? What does it do? The National Labor Relations Board is an independent federal agency created by Congress in 1935 to administer the national labor relations act, the primary law governing relations between unions and employers in the private sectors. Throughout the years, Congress has amended the Act and the Board and courts have developed a body of law drawn from the statute. -has two primary functions 1) to determine, through secret ballot elections, the free democratic choice by employees whether they wish top be represented by a union in dealing with their employers and if so, by which union 2) to prevent and remedy unlawful acts(unfair labor practices) by either employers or unions -processes only those charges of unfair labor practices and petitions for employee elections that are filed with the NLRB in one of its 52 regional, subregional, or resident offices. -has two major separate components 1) the Board itself has 5 members and primarily acts as a quasi-judicial body in deciding cases on the basis of formal records in administrative proceedings. members are appointed by the